FOUNDED IN 2016 IN WUJIAOCHANG, SHANGHAI.Over the past nine years, we have remained committedto quality, crafting each sip with care to bring consumersthe purest flavors and the best possible quality-to-priceratio. From fresh fruit and real milk to original tea leaves,every ingredient we use reflects our dedication-turningevery moment into a delightful experience.
First store opened in Wujiaochang, Shanghai Pioneered the first-ever fresh cheese fruit tea
Pioneered the iconic “Dirty Bun,"
sparking the "Dirty" trend
Launched “Cheesy Cream Peach Jasmine Tea"Ver.
1.0, becoming the top LELECHA summer favorite
LELECHA’s 1st strawberry season came alongwith the first strawberry themed store Pink Christmas
The first cup of “Dirty Tea" came out
Expanded across 10+ cities, including Shanghai,Beijing, Guangzhou, Hangzhou, Xi’ an,and Nanjing
Collaborated with Holiland to launch the first Dirty Cake Milk Tea which tookthe market by storm
LELECHA Berry Christmas strawberry season commenced
Partnered with Alipay & Tsingshan Charity Foundation for Earth Day, launching a new eco-friendly concept drink, Earth Cheese
Opened Shanghai’'s first pet-friendly store on Daxue Road,leading the pet-friendly lifestyle trend
Celebrated LELECHA’s 5th anniversary with a Strawberry Music Bus Tour, gaining 230M+ total online impressions and a 43% membership increase
Opened the 100th store and first eco-friendly GREEN storein Shanghai
Released the first LELECHA TV commercial, with 18M+ online views, winning the Longxi Award (film category, Gold) and the DAward (short video category, Silver)
Officially opened for franchising, expanding to more cities
Partnered with Loopy-marking the first collaboration between this top Korean lP and a Chinese brand
Email: franchise-usa@lelecha.com
WeChat: LELECHA6666